↓30%
SENA Development
Reduced cost-per-lead within 3 months while lifting bookings by 10%.
Performance-driven Account Management Lead with 6+ years driving full-funnel digital campaigns for Thailand's leading Real Estate, F&B, Health, and Entertainment brands.
Specialized in client retention, revenue growth, and campaign optimization across Facebook, Google, TikTok, and LINE Ads — with a track record of building long-term partnerships with enterprise clients.
I lead account management operations for SME-to-enterprise clients, managing strategic relationships and full-funnel campaign execution across the platforms that matter for Thailand's market.
My focus is simple: maintain >80% client retention, grow accounts quarter over quarter through strategic upsell, and translate complex performance data into clear business outcomes.
I've built and led teams, owned media budgets in the millions, and partnered with brands like Starbucks Thailand, Suntory PepsiCo, SENA, Major, and Central Pattana to drive measurable results.
A repeatable system I've built from 6 years of running campaigns across 40+ accounts.
Understand business goals, customer segments, and success metrics before touching a single ad.
Build full-funnel campaign plan across Facebook, Google, TikTok, and LINE — tied to KPIs.
Launch campaigns with cross-functional coordination between media, creative, and strategy teams.
Continuous data-driven tweaks to lower CPL, raise CTR, and protect ROAS week by week.
Monthly performance reviews on revenue, churn, and upsell — translated into clear next moves.
Strategic upsell, account expansion, and contract renewals built on trust and proven results.
Performance metrics from campaigns I've personally led. Every figure tied to a named brand and a measurable timeframe.
Reduced cost-per-lead within 3 months while lifting bookings by 10%.
Pre-construction booking rate. Sold final 10 condo units in 2 months.
Contract renewal rate maintained on key F&B accounts with consistent upsell.
Boosted CTR within one quarter while exceeding engagement KPIs.
Sustained across Real Estate, F&B, Health, and Entertainment portfolios.
Revenue generated through strategic account expansion and renewal initiatives.
From inside sales to leading account management across enterprise portfolios.
Personally managed and led digital campaigns across these accounts under Bangkok Search Technologies (2018 – Present).
Hire me as a Head of Account Management to own client relationships and revenue, or as a Digital Marketing Manager to drive full-funnel growth.
Own the client relationship. Protect retention. Grow revenue through strategic upsell.
Drive performance across the full funnel. Optimize ROAS. Build growth-focused campaigns.
Platforms, analytics, and frameworks I use daily.
A few words from teammates and clients across 6 years of campaigns.
Reliable, strategic, and always tied to the numbers. Paweena turned our retention story around and built a partnership that's still going strong.
Doesn't just run campaigns — owns outcomes. Our CPL dropped, bookings climbed, and the reporting actually told us what to do next.
Calm under pressure, sharp on strategy. The kind of account lead you build a long-term partnership with — not just a campaign.
Quick answers to common questions before we hop on a call.
Looking for a Head of Account Management or Digital Marketing Manager who can drive retention, hit performance KPIs, and grow revenue from day one? Let's talk.
Email is fastest. LinkedIn works too.